Market & legal data of the tobacco alternative sector in Sweden

11th March 2025: Sweden: Following a request from the Public Health Agency for changes to fees on tobacco products and electronic cigarettes, the Ministry of Health and Welfare has launched a consultation with targeted stakeholders before drafting the proposal. Responses must be submitted to the Ministry of Health and Social Affairs by 5th June 2025.
10th March 2025: Sweden: The Public Health Agency has updated the publicly available list of nicotine pouches authorised for sale.
10th March 2025: Sweden: The Public Health Agency has updated the publicly available list of heated tobacco products (HTPs), oral tobacco products and herbal heated products authorised for sale.
23rd January 2025: Sweden: Starting from 1st January of this year, the excise tax on nicotine pouches increased to SEK207 (€18) per kg.
16th December 2024: Sweden: British American Tobacco Sweden AB is recalling the Granit Original White Portion Large snus product, produced between 30th May and 10th November 2024, due to a batch containing benzo(a)pyrene levels exceeding the permitted limit.
6th November 2024: Sweden: The Public Health Agency has updated the publicly available list of heated tobacco products (HTPs), oral tobacco products and herbal heated products (HHPs) authorised for sale.
3rd September 2024: Sweden: The Public Health Agency has updated the publicly available list of heated tobacco products (HTPs) and oral tobacco products authorised for sale.
3rd September 2024: Sweden: The Public Health Agency has updated the publicly available list of nicotine pouches authorised for sale.
19th June 2024: Sweden: The parliament has approved a bill to reduce the excise tax on snus by 20%, while increasing taxes on traditional cigarettes, smoking tobacco and other tobacco products starting 1st November 2024.
9th May 2024: Sweden: The national Public Health Agency has updated the list of nicotine pouches that are authorised for sale.
18th April 2024: Sweden: The Swedish Consumer Agency has filed a lawsuit against Westridge Group for the company’s marketing of tobacco-free nicotine products. The Consumer Agency is requesting that the Patent and Market Court prohibit Westridge Group from marketing nicotine pouches on TikTok. The authority believes that advertising on TikTok is particularly problematic because it is a social media platform that mainly attracts children and young people.
5th April 2024: Sweden: Parliament has approved a bill to enforce the EU-wide flavour ban on heated tobacco products (HTPs), starting 1st May 2024. The bill additionally mandates combined health warnings and information messages for products classified as smoking tobacco products. In the preparatory report for the bill, the government acknowledges the necessity for guidelines to assess whether an HTP is considered a smoking or smokeless tobacco product. Consequently, the Public Health Agency and the courts will be responsible for establishing a framework to define the characteristics that classify an HTP as a smoking or a smokeless tobacco product. It is not yet clear whether retailers will be allowed to sell their remaining stock after 1st May.

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Alternative tobacco and nicotine products in Sweden

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