Market & legal data of the tobacco alternative sector in Sweden

EU member states voice concerns over plan revising Tobacco Taxation Directive

Written by Sergi Riudalbas | 13th October 2025

The proposal for a revision of the Tobacco Taxation Directive (TTD), presented to the Economic and Financial Affairs Council on 10th October, was welcomed by all EU member states, as they supported its general objectives...

European nations move to bring nicotine pouches under strict tobacco regulation

Written by Antonia Di Lorenzo | 18th September 2025

Some EU member states view nicotine pouches as an emerging threat to public health, especially for young people. Consequently, they are bringing these products under new or more stringent tobacco regulations ...

EU Tobacco Taxation Directive and Tobacco Products Directive timeline

Written by Antonia Di Lorenzo | 17th September 2025

This summary of the main events in the Tobacco Taxation Directive (TTD) and Tobacco Products Directive (TPD) review process will be updated as further developments occur ...

Health experts accuse EC of ignoring science in new tobacco tax proposal

Written by Antonia Di Lorenzo | 3rd September 2025

The European Commission (EC)’s plan to overhaul EU tobacco taxation has triggered a backlash from public health groups, industry and member states alike ...

Possible reshuffle in France may alter stance on EU Tobacco Excise Directive

Written by Antonia Di Lorenzo | 28th August 2025

The announcement of a confidence vote scheduled for 8th September poses an existential threat to the French government, potentially impacting Paris’s support for the revision of the Tobacco Excise Directive (TED) ...

EU tobacco tax plan faces pushback on harm reduction, illegal trade, sovereignty

Written by Antonia Di Lorenzo | 27th August 2025

Most European Union member states have yet to respond officially to the proposed Tobacco Excise Directive, but some have already warned the measures could undermine national sovereignty and damage local industries ...

Nordic industry group urges EU to tax tobacco and nicotine alternatives by risk

Written by TobaccoIntelligence | 25th August 2025

As the EU considers expanding the scope of the Tobacco Excise Directive to cover heated tobacco, nicotine pouches and e-cigarettes, a Nordic group urges a risk-based approach to taxation to encourage smokers to quit ...

Reduced-risk products lead Big Tobacco gains as traditional tobacco sales falter

Written by Antonia Di Lorenzo | 13th August 2025

The modern oral segment took centre stage in Big Tobacco’s second-quarter earnings, driving growth for several companies despite broader declines in traditional categories ...

Haypp backs EU tax directive amid strong growth in nicotine pouch sales in H1 2025

Written by Antonia Di Lorenzo | 8th August 2025

Haypp Group, an e-commerce player specialising in nicotine pouches and snus, closed the first half of the year with growing performance driven by the nicotine pouch segment ...

Velo Plus powers BAT’s modern oral growth despite dip in overall revenue

Written by Antonia Di Lorenzo | 31st July 2025

British American Tobacco reported a slight decrease in its revenue for the first half of 2025, offset by strong growth in the modern oral segment. Velo Plus contributed to growth momentum, particularly in the US...

Strong opposition from some EU member states could halt recast TED

Written by Antonia Di Lorenzo | 22nd July 2025

As tensions over US tariffs simmer, a new fiscal battle has erupted in Europe, where the European Commission’s proposal to expand tobacco taxes has provoked sharp resistance from key European Union member states ...

Proposed EU tobacco tax hike risks revolt over member state sovereignty

Written by Antonia Di Lorenzo | 17th July 2025

The European Commission’s proposal to tap into national tobacco taxes to fund its expanded budget could spark a contentious debate among member states, which may view it as an overreach into their financial sovereignty ...

EU member states take on regulatory concerns over synthetic nicotine variant

Written by TobaccoIntelligence | 30th June 2025

Marketed as an alternative to traditional nicotine, 6-methyl nicotine is drawing growing concern from public health authorities in countries across the European Union ...

PMI and Swedish Match push for Zyn pouches to get US FDA MRTP status

Written by Freddie Dawson | 24th June 2025

Philip Morris International (PMI)’s modified risk tobacco product (MRTP) submission status for Zyn nicotine pouches has raised a few interesting comparisons with existing reduced-risk products ...

Spotlight on Big Tobacco’s smoke-free shift: nicotine pouches with potential

Written by TobaccoIntelligence | 29th May 2025

The fourth and final part of our series looks at the impressive growth trajectory of nicotine pouches, the power of brand‑building and the regulatory risks facing the modern oral nicotine category ...

Is there hope for tobacco harm reduction, despite the WHO’s prohibitionist stance?

Written by TobaccoIntelligence | 14th May 2025

Two decades after the adoption of the World Health Organization Framework Convention on Tobacco Control, public health expert Derek Yach asks: ”Surely we could have done better by now?” ...

Is Poland’s move to ban flavoured pouches a growing trend in European regulation?

Written by Antonia Di Lorenzo | 3rd April 2025

With similar discussions taking place in other European countries, Poland’s plans to ban flavoured nicotine pouches raise questions about whether a wider regulatory trend is emerging ...

EU Commission raises concerns over Luxembourg’s plan to regulate pouches

Written by Antonia Di Lorenzo | 1st April 2025

The European Commission has raised concerns over Luxembourg’s proposed regulations for nicotine pouches, particularly questioning provisions that could effectively ban the product ...

France shifts stance on nicotine pouches, paving the way for a potential ban

Written by Antonia Di Lorenzo | 20th February 2025

In a sharp policy reversal, France has dropped plans to tax nicotine pouches. It is now likely to pursue an outright ban through future legislation, following the Senate’s adoption of the 2025 Social Security Budget...

Haypp Group reports strong growth in nicotine pouches, with UK sales surging

Written by Antonia Di Lorenzo | 14th February 2025

Haypp Group, an e-commerce player specialising in nicotine pouches and snus, reported strong performance in 2024, with triple-digit growth in nicotine pouch volume in the UK ...

BAT’s heated tobacco sales decline, but offset by strong growth in modern oral

Written by Antonia Di Lorenzo | 14th February 2025

British American Tobacco (BAT) reported a drop in its heated tobacco category in 2024, partially offset by significant growth in the modern oral segment – particularly in the US ...

Altria reports strong oral tobacco growth and invests further in heated tobacco

Written by Antonia Di Lorenzo | 30th January 2025

Altria released its fourth-quarter and full-year financial results today, highlighting significant growth in its oral tobacco segment and strategic steps forward in the heated tobacco market, despite ongoing challenges ...

UK nicotine pouch market expands with innovation and rising consumer demand

Written by Antonia Di Lorenzo | 15th January 2025

Despite a landscape dominated by regulatory uncertainty, the UK nicotine pouch market is witnessing rapid growth, driven by rising consumer demand for harm-reduction products and healthier alternatives to smoking ...

Consumer demand for NGPs aids tobacco alternatives firms with strong Q3 results

Written by Antonia Di Lorenzo | 8th November 2024

Three key players in the tobacco alternatives market have reported strong results in their most recent quarters, largely driven by performance in next-generation products as consumer demand is on the rise ...

Haypp Group plans to appeal ‘unjust’ revocation of Swedish subsidiary licence

Written by Freddie Dawson | 14th October 2024

Online retailer Haypp Group will appeal a decision that will leave thousands of its customers unable to easily access reduced-risk products, while officials say the subsidiary does not verify age upon delivery of nicotine-containing goods...

Lead next-gen innovation with consumer rather than regulatory focus, advises CRO

Written by TobaccoIntelligence | 23rd August 2024

Businesses that lead product innovation with what the consumer wants will be one step ahead when it comes to taking a next-generation product to market – particularly when making PMTAs in the US ...

Big Tobacco pleased about growth but mum on impact from regulatory changes

Written by Antonia Di Lorenzo | 8th August 2024

All Big Tobacco companies reported growth in their smoke-free segments, reflecting a trend towards diversification from traditional cigarettes, though none have addressed the regulatory environment and its potential impact on future earnings ...

Altria beefs up On! brand as oral tobacco products continue to shore up revenue

Written by Antonia Di Lorenzo | 1st August 2024

Oral tobacco continued to significantly contribute to Altria’s numbers in the first half of the year, with encouraging results from its On! nicotine pouch brand and positive On! Plus growth prospects ...

BAT’s numbers buoyed up by modern oral segment, with significant growth in US

Written by Antonia Di Lorenzo | 25th July 2024

British American Tobacco reported a drop in first-half revenue, offset by the continued growth of new categories. BAT expects new-category revenue to be weighted in the second half of 2024, driven by phased launches ...

Ditching smoking for ENDS products may improve oral health, Italian study finds

Written by Tiziana Cauli | 12th July 2024

Users of smoke-free nicotine products may enjoy better dental health than tobacco smokers, according to a study that found electronic nicotine delivery systems (ENDS) to be associated with a lower accumulation of dental plaque ...

Pouches could hook youth on nicotine, says US assessment of available research

Written by Tiziana Cauli | 11th July 2024

The use of nicotine pouches may lead to potential harmful consequences in young users, according to a US assessment of the not-so-extensive research so far available on the topic ...

Swedish consumer ombudsman sues Westridge for TikTok nicotine pouch ads

Written by TobaccoIntelligence | 18th June 2024

Santa opening an advent calendar and people taste-testing nicotine pouches on TikTok is not acceptable marketing, says the Swedish Consumer Agency, which is suing Westridge Group for breaking the legal requirements for nicotine product ads...

Smoke-free targets could have been met had the EU embraced harm reduction

Written by Freddie Dawson | 30th May 2024

If the EU had embraced harm reduction from the outset, it would have already achieved its smoke-free goals, according to Swedish member of European Parliament (MEP) Johan Nissinen ...

New MEPs may usher in less conservative EU approach to novel tobacco products

Written by Tiziana Cauli | 2nd May 2024

Changes in the European Parliament composition may favour a more open approach towards harm reduction, although currently the EU Commission maintains a conservative stance, according to member of European Parliament (MEP) Radka Maxová ...

Harm-reduction strategies are part of the debate in European Parliament elections

Written by Antonia Di Lorenzo | 23rd April 2024

Some 370m Europeans will be called to the polls in June to elect the 720 members of the next European Parliament, and the outcome could shed light on the future of nicotine pouches ...

Sweden could reduce snus tax this year, while increasing other tobacco taxes

Written by TobaccoIntelligence | 4th April 2024

The Swedish government is taking the slightly unusual step of proposing a tax reduction of 20% on snus while increasing taxes on traditional cigarettes and smoking tobacco products ...

Important EU cancer inequalities report not optimistic on tobacco alternatives

Written by Freddie Dawson | 5th February 2024

An influential European Union report, “Beating Cancer Inequalities in the EU”, has taken a cautious, generally pessimistic view on tobacco alternatives ...

Sweden’s alternatives advocates worried about COP10 impact on snus and pouches

Written by TobaccoIntelligence | 31st January 2024

Swedish sources worry strong domestic support for products like snus will be lost when one delegation represents the EU as a whole at the upcoming COP10 international tobacco control conference ...

Haypp Group eyes opportunities for reduced-risk products in Europe

Written by Freddie Dawson | 14th December 2023

Haypp Group, an online retailer of reduced-risk products, will look to expand into new categories and European markets following the success of a vaping pilot in the UK ...

Could Denmark’s plan to limit youth tobacco use provoke ‘a reverse outcome’?

Written by Tiziana Cauli | 24th November 2023

A new Danish government plan to curb the consumption of tobacco and nicotine among young people is facing criticism from international advocates of reduced-risk nicotine products ...

EU heated tobacco flavour ban enters into force amid controversy and criticism

Written by Tiziana Cauli | 23rd October 2023

The EU’s ban on flavours in heated tobacco applies from today, amid criticism from harm reduction advocates, tobacco companies and some European politicians who believe that it could discourage smoking cessation ...

Smoking rates down thanks to lower-risk nicotine products, UK-based study says

Written by Tiziana Cauli | 19th October 2023

Reduced-risk nicotine products are competing with combustibles and lowering smoking rates, rather than encouraging consumers towards them, according to a new international study ...

Possible EU ban on nicotine pouches may jeopardise smoke-free goal, say critics

Written by Antonia Di Lorenzo | 5th October 2023

The European Commission (EC) reportedly wants to extend the EU-wide ban on snus to tobacco-free nicotine pouches. An EC report revealed on social media by an MEP says the oral tobacco ban has been successful...

Sweden’s stance on snus and cigarettes seen in upcoming tax cuts and hikes

Written by TobaccoIntelligence | 19th September 2023

The Swedish government has proposed a tax reduction on snus of about 20% while increasing the tax on cigarettes and smoking tobacco by 9% ...

Altria reports solid oral tobacco segment performance despite lower revenues

Written by Antonia Di Lorenzo | 2nd August 2023

Altria reported a solid performance in the first half of 2023 despite lower net revenues, partially offset by higher revenue in the oral tobacco segment ...

Shocked MEPs accuse Swedish medic of promoting snus in speech to committee

Written by Tiziana Cauli | 14th June 2023

A Swedish medical expert’s presentation on the use of snus has been strongly criticised by members of the European Parliament (MEPs), who accused him of promoting a harmful nicotine product ...

BAT petitions Belgium not to ban nicotine pouches, but to follow the Swedish model

Written by TobaccoIntelligence | 13th June 2023

British American Tobacco (BAT) will petition Belgium’s highest administrative court, the Council of State, to annul a royal decree set to ban the sale of nicotine pouches from 1st October ...

Man on a mission to counter ‘nicotine illiteracy’ and aid smokers everywhere

Written by Lorraine Mullaney | 19th May 2023

Taking nicotine out of a tobacco context and inspiring confidence in the role it can play in harm reduction is the goal of Sudhanshu Patwardhan, medical director at the UK Centre for Health Research and...

Sweden and alternatives show the way to cut down on smoking, says Italian MEP

Written by Antonia Di Lorenzo | 10th May 2023

The best way to reduce smoking rates is by encouraging smokers to switch to new, reduced-risk categories, according to Italian MEP Aldo Patriciello, who recommends the Swedish approach ...

Big Tobacco ‘moving too slowly’ to fulfil the FSFW’s mission of ending smoking

Written by Freddie Dawson | 9th May 2023

Tobacco companies are not doing enough to transition to reduced risk products and are not phasing out conventional cigarettes quickly enough, according to the Foundation for a Smoke-Free World (FSFW) ...

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