Market & legal data of the tobacco alternative sector in Sweden

EU’s revised tobacco rules ‘should make allowances for safer alternatives’ – MEP

Written by Tiziana Cauli | 1st May 2023

While most European Parliament members (MEPs) are likely to take a conservative approach to the revision of tobacco regulations, some are more open to acknowledging a positive role for alternatives to smoking ...

Belgian ban: nicotine and cannabinoid pouch sales to be illegal this year

Written by TobaccoIntelligence | 14th April 2023

The sale of nicotine pouches in Belgium has been banned, effective later this year, on the grounds they pose a danger to public health, particularly due to their potential for addiction ...

PMI reports positive 2022 performance, talks Iqos, Swedish Match and KT&G

Written by Antonia Di Lorenzo | 10th February 2023

Philip Morris International (PMI) reports an overall positive performance in 2022, boosted by growth in its Iqos business, with revenues and shipment volumes slightly up for the year ...

BAT delivers another Glo-ing report, with growth across all its novel categories

Written by Antonia Di Lorenzo | 9th February 2023

British American Tobacco (BAT) enjoyed a 37% rise last year in revenues from novel products, with growing contributions across all three of its new categories, led by its brands Vuse, Velo and Glo Hyper ...

PMI ready to take Swedish Match off the stock market after completing purchase

Written by Antonia Di Lorenzo | 30th November 2022

Philip Morris International (PMI) now owns 93.11% of shares in Swedish Match, meaning it can now begin the process of taking the company off the stock market and making it a wholly-owned PMI subsidiary ...

PMI looks set for complete control over Swedish Match despite missed target

Written by Antonia Di Lorenzo | 16th November 2022

Philip Morris International (PMI)’s decision to go ahead with the purchase of all offered Swedish Match shares, despite falling short of its 90% target, means it may run the business as if it owned all...

Sweden’s shift to the right could be good news for tobacco alternatives industry

Written by TobaccoIntelligence | 15th November 2022

Sweden’s general election in September was potentially a win for the alternative tobacco products industry, with the new right-wing minority government likely to take a more lenient stance than its predecessor ...

PMI proceeds with Swedish Match offer despite falling short of take-up target

Written by Freddie Dawson | 8th November 2022

Philip Morris International (PMI) has confirmed that it will go ahead and accept all Swedish Match shares that have been tendered to it despite not achieving its 90% minimum stake threshold ...

European Commission approves PMI’s planned takeover of Swedish Match

Written by TobaccoIntelligence | 1st November 2022

EU antitrust regulators have conditionally approved the takeover of Swedish nicotine pouch specialist Swedish Match by the tobacco giant Philip Morris International (PMI) for an estimated €16bn ...

Swedish Match enjoys impressive Q3 US growth thanks to smoke-free products

Written by Antonia Di Lorenzo | 31st October 2022

Swedish Match has reported an 18% sales increase in the first nine months of the year, boosted by the smoke-free product segment. The company saw a continued impressive performance in the US market, where Zyn...

Swedish Match vs. US nicotine pouch company Dryft in a litany of lawsuits

Written by TobaccoIntelligence | 14th October 2022

Dryft, which contends it was forced to sell out of the US nicotine pouch market because of alleged frivolous lawsuits from major nicotine pouch producer Swedish Match, may have an edge in the upcoming court...

Swedish Match awarded top marks for transformation to reduced risk

Written by Barnaby Page | 29th September 2022

Swedish Match was the clear winner in this year’s Tobacco Transformation Index, which ranks major tobacco companies on their shift toward reduced-risk products ...

Continuing strong growth in nicotine pouches keeps Swedish Match on the up

Written by Antonia Di Lorenzo | 25th July 2022

Swedish Match has reported a 17% sales increase in the first half of the year, driven by smoke-free products, with solid growth for its Zyn nicotine pouches in both the US and Scandinavian markets ...

PMI releases promising results for first half of year, boosted by heated tobacco

Written by Antonia Di Lorenzo | 22nd July 2022

Philip Morris International (PMI) has raised its full year outlook after it saw decent numbers over the first half of 2022 ...

Sting-free shield keeps pouches in the forefront of nicotine innovation

Written by Antonia Di Lorenzo | 7th July 2022

Pouches with integrated “shields” on one side that reduce stinging and gum irritation are the latest example of how the category is leading the way in innovation among alternative nicotine products ...

Swedish innovator proposes concrete solution to nicotine pouch drawbacks

Written by Freddie Dawson | 27th June 2022

Innovation in nicotine pouches – better release profile, longer lasting flavour and effect – is coming from an unexpected area... the remarkable world of concrete ...

Sweden extends cigarette regulations to cover tobacco-free nicotine products

Written by TobaccoIntelligence | 22nd June 2022

Limits similar to those already found on tobacco products such as cigarettes and snus will now also apply to tobacco-free nicotine products after Sweden’s parliament, the Riksdag, voted to modify legislation ...

Call for UK to promote snus and nicotine pouches to reach smoke-free 2030 goal

Written by Lorraine Mullaney | 20th May 2022

The UK government is likely to miss its 2030 smoke-free ambition for England because the government is not supporting the full range of reduced-risk products, namely snus and nicotine pouches, according to an advocate for snus...

Swedish Match releases Q1 2022 results following $16bn takeover bid from PMI

Written by Tiziana Cauli | 12th May 2022

Swedish Match saw its smoke-free portfolio continuing to drive sales as well as increase operating profits in the first quarter of 2022, compared with the same period in 2021, and attributed this positive performance to...

Swedish Match shareholders asked to accept PMI’s $16bn takeover bid

Written by Tiziana Cauli | 11th May 2022

The board of Swedish Match has asked shareholders of the Scandinavian nicotine pouch maker to accept a $16bn takeover offer from tobacco giant Philip Morris International (PMI) ...

PMI in negotiations to acquire rival Swedish Match for a reported $15bn

Written by Tiziana Cauli | 10th May 2022

Philip Morris International (PMI) is in talks to buy European rival Swedish Match in an estimated $15bn deal that could affect both the oral and smoking tobacco markets ...

Swedish Match sees 2021 finish with strong growth in smoke-free products

Written by Antonia Di Lorenzo | 21st February 2022

Swedish Match has reported an 11% sales increase in 2021 driven by the smoke-free product segment, with strong growth in the US and Scandinavia ...

Swedish Match says Norwegian approval could be hard to get after pouch rejection

Written by Antonia Di Lorenzo | 10th February 2022

Approval of applications to sell new nicotine products in Norway appears to be a difficult proposition, according to Swedish Match, which had its application for an oral nicotine pouch rejected ...

Global Trends report reveals extent of alternatives’ growing market share

Written by Antonia Di Lorenzo | 12th January 2022

Alternative tobacco products, including heated tobacco and nicotine pouches, have taken worldwide sales from combustibles over the past three years, with the cigarette segment declining by 5% ...

Sales up, profit down as Swedish Match pins high hopes on a smoke-free future

Written by Antonia Di Lorenzo | 28th October 2021

Swedish Match has reported 9% growth in global sales in the first nine months of 2021, driven by its smoke-free portfolio in the US and Scandinavia, but profit and market share have not lived up...

Swedish Match is ready to shake up the industry by getting out of combustibles

Written by David Palacios Rubio | 15th September 2021

Swedish Match has announced that the company is to become 100% smoke-free by next year with the separation of its cigar business in the US, a decision that is likely to have an impact in...

Nations miss the deadline to implement EU’s directive on single-use plastics

Written by Antonia Di Lorenzo | 6th September 2021

Few countries hit the deadline for implementing the EU Single-Use Plastics Directive (SUP) to reduce the environmental impact of certain plastics – including those in heated tobacco filters – TobaccoIntelligence has found ...

Pouches drive accelerating sales and revenue for confident Swedish Match

Written by Antonia Di Lorenzo | 20th July 2021

The latest figures from Swedish Match show continued momentum in smoke-free tobacco alternatives, with nicotine pouches “the driving force” ...

Three in ten smokers would try snus if it was legalised in the EU, survey finds

Written by David Palacios Rubio | 11th June 2021

More than 31% of current European smokers would be interested in trying snus if it was legalised in the region, according to a major survey ...

Snus online sales skyrocket in Norway and Sweden due to Covid restrictions

Written by TobaccoIntelligence | 9th April 2021

Online sales of snus in the first two months of 2021 increased by 246% in Norway against the same period of 2020, according to new figures released by fintech company Klarna ...

Swedish officials urged to tighten snus regulations and ban advertising

Written by David Palacios Rubio | 2nd April 2021

A report commissioned by the Swedish government recommends stricter regulation of tobacco-alternatives, including new age limits for the sale of tobacco-free snus and a blanket ban on advertising ...

Swedish Match is ZYN the money as pouches keep growing in pandemic

Written by David Palacios Rubio | 15th February 2021

Swedish Match posted an operating profit of nearly SEK 7bn ($845m) in 2020, up 23% on the previous year, thanks largely to a good performance by its ZYN nicotine pouches and record US sales ...

Imperial Brands’ five-year plan to ‘dial up focus’ on heated tobacco in Europe

Written by David Palacios Rubio | 28th January 2021

Imperial Brands has announced a substantial shift in strategy towards its next-generation products category, with a focus on investment in heated tobacco in Europe over the next five years ...

Imperial posts poor next-gen results, aims to expand oral nicotine in Europe

Written by TobaccoIntelligence | 17th November 2020

Imperial Brands has revealed that net revenue from its next-generation portfolio declined by 27% in the year to September and announced that it will take a “more prudent approach” from now on ...

Swedish Match’s nicotine pouches drive positive company numbers in the quarter

Written by TobaccoIntelligence | 27th October 2020

Swedish Match’s sales of smoke-free products jumped 23% in the third quarter of 2020, with the good performance of nicotine pouches in both US and Scandinavia as the main driver ...

New products behind near nine-fold increase in Swedish nicotine tax revenue

Written by TobaccoIntelligence | 29th September 2020

Taxes collected on “e-liquids and other nicotine products” in Sweden in 2019 amounted to SEK79.5m (€7.55m) – a figure believed to come mainly from products newly introduced into the market ...

Sweden proposes snus tax rise and new rules on distance sales

Written by TobaccoIntelligence | 20th July 2020

Sweden is proposing amendments to increase the tax of snus and create a new tax on raw tobacco from 1st July 2021 to close a tax loophole on this kind of tobacco-alternative...

Swedish Match enjoys 35% smoke-free sales boom but predicts downturn

Written by TobaccoIntelligence | 29th April 2020

Swedish Match’s sales of smoke-free products boomed in the first quarter of 2020, with the segment recording a 35% year-on-year increase to SEK2.508bn (€234m) ...

US trade commission is called in to decide on nicotine pouch patent row

Written by David Palacios Rubio | 19th March 2020

The US International Trade Commission (USITC) is looking into a possible infringement of the patent for a nicotine pouch product, following a claim led by Swedish Match North America ...

Swedish Match to boost ZYN pouch production to meet US demand

Written by TobaccoIntelligence | 3rd March 2020

Swedish Match is to increase production of its tobacco-free nicotine pouch ZYN to 200m cans a year after a steep rise in demand in the US ...

BAT reports 273% revenue increase in a year for its modern oral portfolio

Written by David Palacios Rubio | 28th February 2020

British American Tobacco (BAT)'s "modern oral" portfolio has been one of the main drivers helping the company achieve good results in 2019 for its next-generation products category, which overall increased globally by 36.9% ...

Court of Justice rejects Swedish Match bid to overturn European snus ban

Written by David Palacios Rubio | 22nd November 2018

The European Court of Justice (ECJ) has upheld the ban on the sale of snus which has applied since 1992 in the whole EU except Sweden, which was granted an exemption under the 2014 Tobacco Products Directive (TPD)...

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