Philippines: oral tobacco and nicotine pouch regulation, August 2025

The regulatory framework for snus and nicotine pouches in the Philippines is more lenient than for other types of oral tobacco.

Republic Act (RA) 9211 puts traditional oral tobacco within the scope of tobacco products, which are defined as products entirely or partly made of tobacco leaf as a raw material, which are manufactured to be used for smoking, sucking, chewing or snuffing, such as (but not limited to) cigarette, cigar, pipe, shisha/hookah and chew tobacco, by executive order 106.

RA 11900 regulates snus as a novel tobacco product, which are all non-combusted substances in solid or liquid form, and innovations, either made partly of tobacco leaf as raw material or containing nicotine from tobacco, intended to be used as a substitute for cigarettes or other combusted tobacco products. As a result, snus must follow different rules on notification, packaging, and most importantly, minimum purchasing age.

This report provides detailed analysis of the current regulatory framework in place in the Philippines for oral tobacco and nicotine pouches, covering all policy areas from packaging and market access to advertising and taxation.

Dmytro Korchahin

Senior legal analyst
Dmytro holds a masters degree in International and European Union Law from Vilnius University, Lithuania. He also has a masters in law from the Yaroslav Mudryi National Law University, Ukraine and in the management of foreign economic activity from V. N. Karazin Kharkiv National University, Ukraine. He started his PhD studies in EU environmental law at Vilnius University in 2021.

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