India: oral tobacco and nicotine pouch regulation, September 2025

Oral tobacco products are highly popular in India in the form of pan masala and gutka, but face restrictions in being classified as food products, in which tobacco is a banned ingredient at the federal level. Meanwhile, nicotine pouches are in a legislative grey area, considered to be banned under the same legislation that applies to e-cigarettes or under the restrictions applied on nicotine as a food ingredient.

The report provides detailed analysis of India’s current regulatory framework for oral tobacco and nicotine pouches, covering all policy areas from market access and taxation to advertising and packaging requirements.

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Irene Villani

Legal analyst

Irene holds a double degree in Italian and French law from the Universities of Florence and Paris 1 Panthéon-Sorbonne and an MA in International Relations from the Institut Barcelona d’Estudis Internacionals. She has been an intern at UNESCO and the OECD, and has worked as a legal consultant and a researcher at Dow Jones.

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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India: oral tobacco and nicotine pouch regulation, September 2025

Irene Villani

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