Germany: oral tobacco and nicotine pouch regulation, July 2025

The Tobacco and Related Products Act (Tobacco Act or TabakerzG) from 2016 explicitly bans the sale of oral tobacco products in Germany, with the exception of chewing tobacco, which is not legally defined as an “oral tobacco product”. Snus is forbidden.

The German authorities consider tobacco-free nicotine pouches to be foods containing the unauthorised novel food ingredient nicotine, meaning they cannot be placed on the German market.

This report provides comprehensive analysis of the regulatory framework in place for nicotine pouches and oral tobacco in Germany, covering all policy areas from taxation and advertising to market access and packaging restrictions.

Danae Driessen

Junior legal analyst
Danae holds a Bachelor’s degree in Law from the University Paris 1 Panthéon-Sorbonne, and an M1 in International Law, completed with an exchange programme at Hitotsubashi University in Japan. She also earned an Erasmus Mundus Master’s in Central and Eastern European, Russian, and Eurasian Studies, studying at the University of Tartu, University of Glasgow, and University of Sarajevo. Danae has interned at an international law firm, the French Ministry of Economic Affairs, and the Social Science Research Institute of the University of Sarajevo. She specialises in the Western Balkans region and the dynamics between international and local civil society.

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