Nicotine pouches have been in the German market since at least 2019 although the regulatory setbacks have decreased the product availability across the most populated European country. Until 2020, nicotine pouches thrived in an environment lacking a clear regulatory framework, which allowed the product to spread across the country.
This market snapshot offers an overview of the nicotine pouch market in Germany, covering retail channels, marketing, pricing and product characteristics.
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.
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The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.
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