European nations move to bring nicotine pouches under strict tobacco regulation

Some European Union member states view nicotine pouches as an emerging threat to public health, especially for young people. Consequently, they are bringing these products under new or more stringent tobacco regulations.

Iceland aims to restrict nicotine pouches through flavourings, labels and online sales, whereas Spain plans to treat them as tobacco products and impose severe restrictions, such as a flavour ban and a nicotine concentration limit of 0.99 mg per pouch – which would constitute a de facto ban. France has banned them completely.

The EU views pouches as high risk and is preparing possible joint regulations. All these moves point in the same direction: reducing the attractiveness and availability of nicotine pouches, especially among young people, by including them in tobacco control policies.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter

Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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European nations move to bring nicotine pouches under strict tobacco regulation

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