Market & legal data of alternative tobacco products in Europe

Haypp backs EU tax directive amid strong growth in nicotine pouch sales in H1 2025

Written by Antonia Di Lorenzo | 8th August 2025

Haypp Group, an e-commerce player specialising in nicotine pouches and snus, closed the first half of the year with growing performance driven by the nicotine pouch segment ...

EU Commission on course to review Tobacco Products Directive by Q2 2026

Written by Antonia Di Lorenzo | 7th August 2025

The European Commission is on track to review the Tobacco Products Directive and the Tobacco Advertising Directive after several delays, TobaccoIntelligence understands from sources close to the Commission ...

EU TED revision: pouches could be hit hardest among nicotine alternatives

Written by Antonia Di Lorenzo | 6th August 2025

While the EU’s proposed revision of the Tobacco Excise Directive (TED) aims to harmonise taxation across EU member states, its projected impacts vary widely among product categories ...

JTI posts heated tobacco gains in first half of 2025, Ploom Aura set to expand abroad

Written by Antonia Di Lorenzo | 31st July 2025

Japan Tobacco International reported a solid performance in the first half of 2025, boosted by the ongoing growth of its heated tobacco segment as well as the contribution of Vector Group, acquired last year ...

Velo Plus powers BAT’s modern oral growth despite dip in overall revenue

Written by Antonia Di Lorenzo | 31st July 2025

British American Tobacco reported a slight decrease in its revenue for the first half of 2025, offset by strong growth in the modern oral segment. Velo Plus contributed to growth momentum, particularly in the US...

Accelerated growth in Iqos and Zyn boosts PMI’s performance in Q2 2025

Written by Antonia Di Lorenzo | 23rd July 2025

Philip Morris International reported a positive performance in the second quarter of the year, driven by a reacceleration of its heated tobacco device, Iqos, and the US offtake growth of its nicotine pouch brand, Zyn...

Strong opposition from some EU member states could halt recast TED

Written by Antonia Di Lorenzo | 22nd July 2025

As tensions over US tariffs simmer, a new fiscal battle has erupted in Europe, where the European Commission’s proposal to expand tobacco taxes has provoked sharp resistance from key European Union member states ...

To ban or to regulate? Ireland and the UK look to decide the fate of nicotine pouches

Written by Freddie Dawson | 21st July 2025

Since the 1st July ban on disposable vapes in the UK, retail enforcement there say nicotine pouch sales are replacing them, and concerns have cropped up again for youth uptake in the UK and Ireland...

Forging ahead: technological innovation in reduced-risk products advancing fast

Written by TobaccoIntelligence | 18th July 2025

Unlike filter cigarettes, which basically remained unchanged since they first entered the market in 1934, reduced-risk products have become a realm of innovation since their inception ...

Updated EU tax directive covers HTPs and pouches, hikes member state taxes

Written by Antonia Di Lorenzo | 18th July 2025

The European Commission has officially adopted a proposal for a recast of the Tobacco Excise Directive, expanding the scope of the directive to include heated tobacco products (HTPs), nicotine pouches and e-cigarettes ...

Proposed EU tobacco tax hike risks revolt over member state sovereignty

Written by Antonia Di Lorenzo | 17th July 2025

The European Commission’s proposal to tap into national tobacco taxes to fund its expanded budget could spark a contentious debate among member states, which may view it as an overreach into their financial sovereignty ...

Smart quitting: new inhaler and heating technologies may aid smoking cessation

Written by TobaccoIntelligence | 16th July 2025

The effectiveness of the arsenal of nicotine replacement therapy products available to help smokers quit remains disappointing, but new inhaler technology could deliver better results ...

An overview of enforcement actions: a new TobaccoIntelligence tracker

Written by Freddie Dawson | 15th July 2025

TobaccoIntelligence is introducing a new enforcement tracker that will collate online accounts of regulator action on illicit e-cigarettes and other alternative nicotine products ...

Advances in age-verification and age-gating technologies could save the day

Written by TobaccoIntelligence | 11th July 2025

Could age-verification and age-gating technologies help get the balance right between flavoured alternative nicotine products as smoking-cessation aids for adults and keeping them away from under-age users? ...

Poland brings nicotine pouches under regulation for first time with new law

Written by Antonia Di Lorenzo | 10th July 2025

Nicotine pouches are now regulated in Poland for the first time, under new legislation that took effect on 5th July and introduces age restrictions and product limitations on nicotine-free e-cigarettes and pouches ...

Supreme plans UK nicotine pouch manufacturing after solid FY2025

Written by Antonia Di Lorenzo | 1st July 2025

UK consumer goods company Supreme recorded a solid performance in its vaping division, and plans to invest £0.4m to establish nicotine pouch manufacturing in the country ...

EU member states take on regulatory concerns over synthetic nicotine variant

Written by TobaccoIntelligence | 30th June 2025

Marketed as an alternative to traditional nicotine, 6-methyl nicotine is drawing growing concern from public health authorities in countries across the European Union ...

A look at nicotine marketing ahead of the UK Tobacco and Vapes Bill becoming law

Written by Freddie Dawson | 30th June 2025

The UK government anticipates that its upcoming Tobacco and Vapes Bill will eliminate all potential grey areas in tobacco and nicotine advertising and vaping regulations ...

At Global Forum on Nicotine, flavour ban frustrations and FCTC take centre stage

Written by Barnaby Page | 27th June 2025

Frustrations with flavour restrictions and the World Health Organization’s Framework Convention on Tobacco Control (FCTC) were two of the strongest themes emerging from last week’s Global Forum on Nicotine ...

Leaked EU plan points to tax hikes on heated tobacco and nicotine pouches

Written by Antonia Di Lorenzo | 26th June 2025

The European Commission is reportedly planning significant tax hikes on e-liquids, nicotine pouches and heated tobacco products, based on a leaked impact assessment ...

PMI and Swedish Match push for Zyn pouches to get US FDA MRTP status

Written by Freddie Dawson | 24th June 2025

Philip Morris International (PMI)’s modified risk tobacco product (MRTP) submission status for Zyn nicotine pouches has raised a few interesting comparisons with existing reduced-risk products ...

Three proposals push back on pouch ban in France as smoke-free zones take effect

Written by Antonia Di Lorenzo | 18th June 2025

As France heads into summer with expanded public smoking restrictions starting 1st July, a parallel legislative battle is unfolding over the government's plan to ban nicotine pouches ...

Another reduced-risk advocacy group closes, leaving space for misinformation

Written by Freddie Dawson | 17th June 2025

Recently, three harm-reduction advocacy organisations have stopped operating, and though they gave different reasons for closing, they have more in common than the explanations might suggest ...

How will the populist pushback in recent elections impact nicotine alternatives?

Written by Freddie Dawson | 16th June 2025

Last November, the feeling was that the election of US president Donald Trump indicated a general shift to the right in global politics, but the results did not quite pan out that way ...

Spotlight on Big Tobacco’s smoke-free shift: nicotine pouches with potential

Written by TobaccoIntelligence | 29th May 2025

The fourth and final part of our series looks at the impressive growth trajectory of nicotine pouches, the power of brand‑building and the regulatory risks facing the modern oral nicotine category ...

Are Dutch nicotine product flavour bans healthy or an attempt to stop progress?

Written by Freddie Dawson | 23rd May 2025

Why has the Netherlands taken such a harsh, prohibitionist stance on nicotine when it has historically been liberal in its approach to other so-called vice products? ...

Spotlight on Big Tobacco’s smoke-free shift: betting on the future with vaping

Written by TobaccoIntelligence | 22nd May 2025

In part two of a four-part series, we look at the role vaping plays in tobacco companies’ quest to transform themselves into smoke-free businesses, with one company standing out in the category ...

JTI follows strong Q1 report with plans to discontinue its Ploom X Advanced device

Written by Antonia Di Lorenzo | 20th May 2025

Japan Tobacco International (JTI) announced it has discontinued sales of the Ploom X Advanced heated tobacco device, effective from mid-May 2025 until stocks are sold out ...

Is there hope for tobacco harm reduction, despite the WHO’s prohibitionist stance?

Written by TobaccoIntelligence | 14th May 2025

Two decades after the adoption of the World Health Organization Framework Convention on Tobacco Control, public health expert Derek Yach asks: ”Surely we could have done better by now?” ...

New research casts doubt on the reduced-risk potential of heated tobacco products

Written by Freddie Dawson | 9th May 2025

Research into using heated tobacco products (HTPs) as a cessation tool, and the health impact of HTPs themselves, has left many scientists unimpressed ...

Collaboration and taking the ‘sandbox approach’ to balance innovation with risk

Written by TobaccoIntelligence | 6th May 2025

Douglas Ming Deng of Yunnan University will present his research on the evolution of the tobacco industry through R&D at the Novel Nicotine Expo in Geneva this week ...

Greek nicotine product flavour ban bill in ‘final stages of internal consultation’

Written by Antonia Di Lorenzo | 5th May 2025

Greece is moving closer to a flavour ban on alternative nicotine products as part of a broader crackdown on under-age access to alcohol and tobacco ...

Further discussion in Parliament before UK Tobacco and Vapes Bill becomes law

Written by Freddie Dawson | 2nd May 2025

The UK Tobacco and Vapes Bill has been debated in the House of Lords (upper house of Parliament) and is now just a few steps away from becoming law ...

PMI sees strong growth from Zyn and Iqos as it weathers impact of EU flavour ban

Written by Antonia Di Lorenzo | 24th April 2025

Philip Morris International saw a positive start to the year, fuelled by the strong volume momentum of Zyn pouches and Iqos heated tobacco devices, despite the annualisation impact of the EU characterising flavour ban ...

Tense US-EU trade pause: are nicotine alternatives a potential future target?

Written by Antonia Di Lorenzo | 17th April 2025

Trade relations between the US and Europe have been put on a 90-day pause, marked by a tense wait as both sides assess their next moves. Could future developments potentially involve the alternatives sector? ...

Is Poland’s move to ban flavoured pouches a growing trend in European regulation?

Written by Antonia Di Lorenzo | 3rd April 2025

With similar discussions taking place in other European countries, Poland’s plans to ban flavoured nicotine pouches raise questions about whether a wider regulatory trend is emerging ...

US health groups and industry analysts scrutinise PMI’s launch of Iqos in Texas

Written by Antonia Di Lorenzo | 1st April 2025

Philip Morris International has officially launched its Iqos heated tobacco device in Texas, marking a significant milestone as the only heated tobacco brand in the country with US FDA marketing authorisation ...

EU Commission raises concerns over Luxembourg’s plan to regulate pouches

Written by Antonia Di Lorenzo | 1st April 2025

The European Commission has raised concerns over Luxembourg’s proposed regulations for nicotine pouches, particularly questioning provisions that could effectively ban the product ...

Ukraine increases excise taxes on cigarettes and tobacco products

Written by TobaccoIntelligence | 31st March 2025

Excise taxes in Ukraine on cigarettes and tobacco products, which could also include herbal heated products, have been raised by nearly 25%, effective 25th March ...

Polish government plans to submit bill in third quarter to ban flavoured pouches

Written by TobaccoIntelligence | 28th March 2025

Poland’s Ministry of Health is advancing plans to curb the sale of alternative tobacco products, including a ban on nicotine pouches that contain flavours other than tobacco ...

Germany’s incoming coalition signals lenient approach to novel tobacco laws

Written by Antonia Di Lorenzo | 18th March 2025

As coalition negotiations advance, a CDU/CSU-led government in Germany is expected to take a more lenient stance on novel tobacco products than the previous SPD-led administration ...

Italy is still Europe’s top heated tobacco market as shifts in the industry ramp up

Written by Antonia Di Lorenzo | 6th March 2025

Heated tobacco is rapidly transforming nicotine consumption in Europe, and nowhere is this shift more evident than in Italy, which has led the way in the European heated tobacco market since 2015 ...

Poland seeks to rein in novel tobacco product laws during its EU presidency

Written by TobaccoIntelligence | 3rd March 2025

Poland aims to use its position as EU Council president to place measures targeting alternative tobacco products high on the bloc’s legislative agenda just as Warsaw is advancing tax hikes and bans in the sector...

Imperial Brands to show harm-reduction evidence for heated tobacco at EVO NXT

Written by TobaccoIntelligence | 26th February 2025

Imperial Brands will be presenting evidence to support the potential role of heated tobacco in tobacco harm reduction at the upcoming EVO NXT conference in Milan from 3rd to 4th April ...

German conservative bloc and potential coalition allies diverge on nicotine policy

Written by Antonia Di Lorenzo | 26th February 2025

As the centre-right CDU/CSU prepares for a potential return to power in Germany, its stance on tobacco and nicotine policy is set to be a key point of negotiation with prospective coalition partners ...

France shifts stance on nicotine pouches, paving the way for a potential ban

Written by Antonia Di Lorenzo | 20th February 2025

In a sharp policy reversal, France has dropped plans to tax nicotine pouches. It is now likely to pursue an outright ban through future legislation, following the Senate’s adoption of the 2025 Social Security Budget...

Is European Commission caution on tobacco regulation based on science?

Written by Antonia Di Lorenzo | 20th February 2025

The European Commission is taking a cautious approach to tobacco-related regulations, and key directives might not be revisited until 2026, but is it based on the whole truth? ...

Haypp Group reports strong growth in nicotine pouches, with UK sales surging

Written by Antonia Di Lorenzo | 14th February 2025

Haypp Group, an e-commerce player specialising in nicotine pouches and snus, reported strong performance in 2024, with triple-digit growth in nicotine pouch volume in the UK ...

JTI’s growth driven by Vector Group deal and expansion in reduced-risk products

Written by Antonia Di Lorenzo | 14th February 2025

Japan Tobacco International (JTI) has reported its full-year and fourth-quarter financial results for 2024, highlighting steady progress toward its 2028 reduced-risk product (RRP) ambitions ...

BAT’s heated tobacco sales decline, but offset by strong growth in modern oral

Written by Antonia Di Lorenzo | 14th February 2025

British American Tobacco (BAT) reported a drop in its heated tobacco category in 2024, partially offset by significant growth in the modern oral segment – particularly in the US ...

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