Altria signs deal with KT&G to expand global presence of nicotine pouches

Altria has signed a non-binding memorandum of understanding (MOU) with the South Korean tobacco manufacturer KT&G focused on long-term growth opportunities, primarily in oral nicotine products.

As part of the deal, Altria acquired a stake in a Nordic nicotine pouch company, Another Snus Factory (ASF), which KT&G is also acquiring. The goal is for the two companies to leverage KT&G’s international distribution network to expand the global presence of their nicotine pouch products, such as Altria’s On! and ASF’s Loop brand.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter

Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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Altria signs deal with KT&G to expand global presence of nicotine pouches

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